Tuba Ergin

Tuba Ergin has also provided consultancy and collection services to global brands for many years. Bestseller from Denmark (VM, Only Vila, Jack&Jones), Groupe Beaumanoir from France (Morgan, Cache-Cache, Bonobo), Lacoste, Celio, Promod, Zu Elements from Italy, Inditex Brands from Spain, Debenhams George Next from England, H&M from Sweden are among the brands she has consulted.

In 2010, she founded her own brand Garden Of Denim Design; "G.O.D.D." and participated in Cph, Premium, Who's Next and White fairs and started selling her designs in exclusive boutiques in 7 countries.

In 2013, she created the brand "TUBA ERGIN" and actively participated in Istanbul Fashion Week and organized interesting fashion shows. She collaborated with Desa brand and prepared "Tuba Ergin for Desa" capsule collection.

As one of the 7 Turkish designers selected by Italy Vogue and Leather Promotion Foundation, her collections were published in L'UOMO VOGUE and VOGUE Italia magazines. In 2019, she opened her first store in Akasya, one of Istanbul's leading shopping centers.

Designing her collections for extraordinary, strong, environmentally conscious and refined women, Tuba Ergin is inspired by all forms of art, natural materials, technology and street cultures. Her designs emphasize innovation, experimentation and wearability. Rethinking and redesigning products, Tuba Ergin aims to return safe and biodegradable products back to nature as a resource and stands out as one of the pioneers of sustainable fashion in Turkey. She first realized this with her first brand Garden of Denim Design, G.O.D.D., a premium denim brand consisting of ecological, recycled and upcycled products, which she designed as a brand with high fashion awareness.Tuba Ergin, who uses techniques such as ozone, waterless washing, laser, as well as fits and cuts that show the female body perfectly, also included denim fabrics made of fibers made of paper and silver.

She designed effortlessly stylish combed cotton, created with organic cotton, milk, which is an important food waste, and fibers made from it, consisting of contemporary forms of the period, and jackets made of materials such as recycled PVC. By combining materials of different consistency, she produced innovative and environmentally friendly, but wearable, current collections in materials. She used industrial waste as accessories and garments and combined them with organic fabrics to create her designs. She recycled industrial wastes such as cars, bicycles, and chassis and turned them into design objects and ready-to-wear garments. She also had tests to make sure that all these wastes were not harmful to health before they became clothing objects. She first learned to process these materials, which are very different in sewing, cutting and production in general. Then she found workshops that could mass-produce them and developed techniques with them. Not only industrial wastes, but also used old army bags were cut into pieces and combined with vegetal leather and knitwear to make jackets. Each collection specialized in processing a new waste and material. From electronic printed circuit boards to salmon skin, there is no material he has not used and transformed. He cleaned and polished the waste chambrels he received from an auto mechanic and used them as leather alternatives. The fashion designer continues to use the same techniques and approaches under the brand TUBA ERGIN; she creates important designs in the field of sustainable fashion by keeping a large proportion of her collections within this framework.