Sustainability
Our core mission is to produce long-lasting fashion for a sustainable future beyond the seasons by creating timeless pieces.
We truly believe in the slow fashion movement, which is becoming increasingly relevant in today's fast-moving mass consumer culture. We always prioritize quality over quantity, so we aim to use only the best materials, so we can create designs that will last and always have a place in your closet.
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Production
Our designs are produced in local small production facilities in Turkey.
We work with carefully selected manufacturers based on supplier expertise, material sourcing and overall choice, when it suits our designs and standards. We know every single person at each of the manufacturers and work closely with them each season to learn more about how we can become more sustainable and better ourselves.
Ingredients
Our materials are always high quality fabrics.
90% of the materials used in our collections are of natural or recycled origin. All our fabrics are Oeko Tek certified free of harmful and toxic substances and we use many types of recycled fabrics or yarns such as "EcoVero viscose" and "Naia" yarn.
Organic Cotton
100% of the cotton we use is now GOTS certified. Our organic fibers are produced without the use of dangerous chemicals that pollute the environment and use less water.
Tree Friendly Viscose
Instead of being made from cellulose that comes from trees or plants, our viscose often comes from the waste of discarded cotton crops. This protects plants and trees and ultimately reduces the carbon footprint of the raw material.
Recycled Fibers
By using recycled fibers, we give a second life to raw materials that would otherwise end up in the ocean or landfill. This brings us one step closer to a circular fashion model.
Artificial Leather
The artificial leather we use is produced in an environmentally friendly way that does not emit CO2 into the atmosphere.
Organic Silk
The organic silk we use is GOTS certified. It is produced without the use of dangerous chemicals that pollute the environment and uses less water to grow. It also traces back to its origins and we are confident that the people who grow it receive a fair wage.